Keith Gomora 
It All Comes Down to One Number: Avoided Cost The value of solar comes down to a single variable: the cost of the electricity you no longer have to buy from your utility. For Arizona homeowners, especially customers of Arizona Public Service (APS), that number is rising faster than most people realize. And when electricity … Read more
Global energy markets are in turmoil as the ongoing conflict involving Iran disrupts oil supplies and sends energy prices higher. For homeowners in Arizona, this turmoil highlights a simple truth: relying on fossil fuels leaves your household budget exposed to volatile geopolitical forces. Investing in solar energy and battery storage means local energy stability that … Read more
Summer is already on its way, and Arizona is growing fast. More people. More businesses. More electrification. And more cooling demand during longer, hotter summers. Arizona utilities have set new peak demand records in three consecutive summers, most recently exceeding 8,600 megawatts in 2025. Utilities are accelerating new generation and transmission buildout to stay ahead … Read more
According to Tracking the Sun, an annual report from Berkeley Lab, solar panel technology has seen significant advancements in both efficiency and affordability. The 2023 report highlights that “median residential system sizes reached 7.4 kW in 2023, with most systems ranging from 5-11 kW.” This represents a dramatic rise from 2000, when the median system … Read more
APS has proposed the largest rate increase in the last few decades. The most common rate plans could see an increase of 13.6%. Solar can help you alleviate the impact of the proposed increase and protect you from future increases in electricity cost. The new rate change is expected to be approved by April of … Read more
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